Birmingham, Alabama · Social Media Marketing
Social media marketing in Birmingham is not about posting three times a week and hoping for the best. It is about building a system that consistently puts your business in front of the right local customers — and then converts that visibility into actual revenue.
Book a free 30-minute strategy call and we can talk about what a realistic social media system looks like for your specific business.
The problem
Organic social media reach is at historic lows. When you post to your Facebook or Instagram page, roughly 3 to 10 percent of your followers see it. If you have 2,000 followers, maybe 100 people see any given post. Social media without a paid component is primarily a retention tool — it keeps existing customers connected to you. It does not reliably bring you new ones.
How I work
Running profitable paid social campaigns in this market requires someone who understands how Facebook and Instagram ad auctions work, how to build audiences that actually convert, how to write copy that stops a scroll, and how to read the data and make the right adjustments when something is underperforming. Most people who claim to manage social media ads do not actually understand any of that.
I handle content strategy, caption writing, posting schedules, ad creative, campaign management, audience targeting, and performance reporting. Your business stays consistently visible across every platform your customers use — without you spending hours on it every week.
For Birmingham-area campaigns, I have run social programs that generated millions of ad views, hundreds of event and catering inquiries, and consistent month-over-month lead growth. I know what creative style works in this market. I know what offers convert for local businesses. That local knowledge is built from actually running campaigns here, not reading about them.
The goal is not likes and impressions. The goal is new customers and measurable revenue. If the person running your social media cannot show you a direct line between their work and your sales, that is a problem.
What's included
Content Strategy
What to post, when, and why — aligned with what actually drives business.
Captions & Creative
On-brand writing and visuals that fit your business, not generic templates.
Paid Social
Facebook and Instagram campaigns that reach new customers, not just followers.
Posting Schedule
Consistent presence without you spending hours on it every week.
On-Location Shoots
Real content from your business for ads and organic — shot on site.
Performance Review
What's driving leads and what to cut — reviewed every week.
8x+
Return on ad spend
$50K+
Ad spend managed locally
5M+
Ad views delivered
20-30
Websites built
"He's badass at anything online — ads, design, all of it. One of the best."
Monthly retainer — all-inclusive
$4,000
per month · currently accepting clients
One flat rate. Direct line to me. Month-to-month after 90 days.
30 minutes. No prep. I'll tell you exactly what I'd fix first.
How it actually stacks up
Option
Cost
First results
Marketing director hire
Salary alone — add benefits and you're at $140K+. Usually only knows 1–2 things well.
$78K–108K/yr
90 daysRecruiting + onboarding
Marketing agency
Junior account manager juggling dozens of clients. One service, limited scope.
$6K+/mo
60 daysOnboarding + handoff
Multiple freelancers
Ads, web, social — separate people, no cohesion, nothing compounds.
$500–1K each
Variable
John Poe
Everything. One person. Full context. Direct access.
$4,000/mo flat
2 weeks
Common questions
Next step
Book a free 30-minute strategy call and we can talk about what a realistic social media system looks like for your specific business.
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