Birmingham, Alabama · Facebook Ads
Facebook and Instagram ads are the most powerful customer acquisition tool available to local Birmingham businesses — and they are also the easiest way to burn through a marketing budget without seeing results if you do not know what you are doing. The difference is almost always the strategy and execution, not the platform.
Book a free 30-minute call. I will audit your current Facebook setup and tell you exactly what is underperforming and why.
The problem
Boosting posts is not running Facebook ads. Boosting sends your content to a broader version of people who already follow you. Real campaign management means building custom audiences based on location, demographics, interests, and behavior — then testing creative, copy, and offers systematically until you find what converts. Those are two completely different things with completely different results.
How I work
I have managed Facebook and Instagram ad campaigns for businesses across the metro area with real, trackable outcomes — strong return on ad spend on catering and event lead campaigns, consistent revenue growth for e-commerce brands, and millions of ad views delivered for hospitality and service businesses.
Every campaign I run lives inside your own ad account — not mine. You have full access and full ownership. If you ever stop working with me, you keep everything: the audiences, the pixel data, the creative, the campaign history. No holding your data hostage.
Local targeting for Birmingham-area campaigns requires understanding the actual geography — which zip codes and neighborhoods have the customer profiles you are looking for, where your business is realistically able to serve, and how to structure campaigns that capture demand from Hoover and Alabaster differently than downtown Birmingham.
The metrics that matter are cost per lead, cost per customer, and return on ad spend. Not reach, not impressions, not engagement rate. I report on the numbers that are actually connected to your revenue.
What's included
Campaign Strategy
Offers, audiences, and funnel structure built for revenue — not vanity metrics.
Creative & Copy
Ad visuals and copy written for your market, tested until something converts.
Your Ad Accounts
Everything runs in your Meta/Google accounts. You own the data forever.
Daily Optimization
Budget, targeting, and creative adjusted based on real performance data.
Landing Pages
Pages that match the ad and convert the traffic you pay for.
Revenue Reporting
Cost per lead, ROAS, and what's working — not reach and impressions.
8x+
Return on ad spend
$50K+
Ad spend managed locally
5M+
Ad views delivered
20-30
Websites built
"He's badass at anything online — ads, design, all of it. One of the best."
Monthly retainer — all-inclusive
$4,000
per month · currently accepting clients
One flat rate. Direct line to me. Month-to-month after 90 days.
30 minutes. No prep. I'll tell you exactly what I'd fix first.
How it actually stacks up
Option
Cost
First results
Marketing director hire
Salary alone — add benefits and you're at $140K+. Usually only knows 1–2 things well.
$78K–108K/yr
90 daysRecruiting + onboarding
Marketing agency
Junior account manager juggling dozens of clients. One service, limited scope.
$6K+/mo
60 daysOnboarding + handoff
Multiple freelancers
Ads, web, social — separate people, no cohesion, nothing compounds.
$500–1K each
Variable
John Poe
Everything. One person. Full context. Direct access.
$4,000/mo flat
2 weeks
Common questions
Next step
Book a free 30-minute call. I will audit your current Facebook setup and tell you exactly what is underperforming and why.
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