Terms of Service

These terms govern your use of johnpoe.xyz and any services provided by John Poe Digital Marketing. By booking a call, purchasing a sprint, or entering into a retainer agreement, you agree to these terms.

1. Who we are

John Poe Digital Marketing is a sole proprietorship operated by John Poe, located in Alabaster, Alabama. Contact: john@johnpoe.xyz

2. Services

The 14-Day Online Presence Sprint ($500)

A fixed-scope engagement including: a screen-recorded video walkthrough of your online presence, one done-for-you deliverable (Google Business rebuild, homepage redesign, Meta ad campaign setup, 30-day content pack, or AI lead capture — determined on kickoff call), a written plan for what to fix next and when, and a 30-minute wrap call. Delivered within 14 calendar days of the kickoff call.

Monthly Digital Marketing Retainer ($4,000/month)

An ongoing month-to-month engagement covering paid advertising, website management, social media, graphic design, AI tools and automation, email and text marketing, on-location content, and on-site visits (Birmingham metro area). Scope is comprehensive and adjusted based on business needs each month.

3. Payment terms

Sprint: $500 due at or before the kickoff call. Payment via Stripe invoice. Sprint does not begin until payment is received.

Retainer: $4,000 due on the 1st of each month. First payment due before work begins. Payments are non-refundable except as described in the Refund Policy (see below and at johnpoe.xyz/refund).

Late payments: Work may be paused if payment is more than 5 business days late. No interest charged on late payments for the first 30 days.

4. Cancellation

Sprint: See Refund Policy at johnpoe.xyz/refund.

Retainer: Either party may cancel with 30 days written notice (email to john@johnpoe.xyz is sufficient) after the first 90 days. During the first 90 days, either party may cancel with 30 days written notice if John determines the engagement is not a fit, or if the client is dissatisfied with results after a documented conversation about performance.

There is no cancellation fee. Prepaid months are not refunded.

5. Intellectual property

Work product created during a sprint or retainer — including ad copy, creative assets, website code, social content, and AI tools — becomes the client's property upon full payment.

Client grants John Poe a non-exclusive license to use anonymized results (metrics, screenshots with business name redacted) for portfolio and marketing purposes unless the client requests otherwise in writing.

6. Client responsibilities

Client agrees to:

• Provide access to relevant accounts (ad accounts, website backend, social media) within 48 hours of kickoff
• Respond to questions within 2 business days
• Provide any required brand assets, photos, or credentials promptly
• Cover all ad spend (paid to platforms directly, not to John)

Delays caused by client unresponsiveness do not extend John's delivery timeline obligation.

7. No guarantee of results

Digital marketing results vary by industry, market, budget, product quality, and dozens of other factors outside John's control. Nothing on this website or in any communication constitutes a guarantee of specific revenue, leads, ROAS, or other outcomes. Results mentioned (8x+ return on ad spend, 600+ catering leads, etc.) reflect one specific client's experience over 22 months and are not typical or guaranteed for any other business.

8. Limitation of liability

John Poe's total liability for any claim arising from services shall not exceed the total amount paid by the client in the three months preceding the claim. John Poe is not liable for indirect, incidental, or consequential damages of any kind.

9. Confidentiality

John Poe will not disclose client business information, financial data, or proprietary strategies to third parties without written consent, except as required by law.

10. Governing law

These terms are governed by the laws of the State of Alabama. Any disputes shall be resolved in Shelby County, Alabama.

11. Changes to terms

John Poe may update these terms at any time. Clients under active agreements will be notified by email. Continued use of services after 30 days of notification constitutes acceptance.